How audit.new Works
A step-by-step guide to optimizing your website for AI search engines and tracking AI visibility.
1. Instant AI Visibility Check#
Start by entering your website URL on the homepage. Our AI queries multiple AI assistants to see how they describe your website:
- How ChatGPT describes your brand
- Whether Perplexity recommends your website
- What Claude says about your product category
- Your overall AI visibility score
Free and instant
The instant AI visibility check is free — no sign-up required. Just paste your URL and get results in seconds.
2. Create a Monitoring Project#
For ongoing monitoring, create a project for your website. This enables:
- Daily monitoring — Track how AI mentions change over time
- Competitor tracking — See how you compare to competitors
- Alert notifications — Get notified when visibility changes
- Historical reports — View trends and improvements
| Feature | Free | Growth | Pro |
|---|---|---|---|
| Instant AI Audit | ✓ | ✓ | ✓ |
| 1 Project | ✓ | ✓ | ✓ |
| Daily Monitoring | — | ✓ | ✓ |
| Competitor Tracking | — | ✓ | ✓ |
| AI Analytics | — | ✓ | ✓ |
| Unlimited Projects | — | — | ✓ |
3. AI Search Monitoring#
Once your project is set up, we continuously monitor AI assistants to track your brand visibility:
1
Query AI Assistants
We ask ChatGPT, Perplexity, Claude, and Gemini questions relevant to your industry and product category.
2
Analyze Responses
Our system analyzes whether AI assistants mention your brand, how they describe you, and their sentiment.
3
Track Competitors
See how often competitors are mentioned alongside or instead of your brand in AI responses.
4
Generate Reports
View trends, improvements, and actionable insights to improve your AI visibility.
4. AI Analytics Tracking#
Install our lightweight tracking script to measure traffic from AI sources:
Installation snippethtml
<!-- Add to your website's <head> -->
<script
src="https://audit.new/ai-analytics.js"
data-site-key="YOUR_SITE_KEY"
defer
></script>The script automatically detects visitors from:
- ChatGPT shared links
- Perplexity citations and links
- Claude references
- Gemini/Bard links
- AI-related UTM parameters
Privacy-focused
Our tracking script is lightweight (under 2KB) and privacy-focused. No cookies required for basic tracking.
5. Optimize with llms.txt#
Generate an llms.txt file to help AI crawlers understand your website better:
Example llms.txtyaml
# llms.txt - AI crawler instructions
# Generated by audit.new
# Site description
description: Your company provides [service] for [audience]
# Key pages for AI to understand
important_pages:
- /about
- /products
- /pricing
# Preferred citations
cite_as: "Company Name (https://example.com)"AI optimization
An llms.txt file helps AI assistants better understand and accurately represent your website in their responses.
What We Analyze#
Our AI visibility audit checks multiple factors that influence how AI assistants perceive your website:
- Content clarity — Is your messaging clear for AI to understand?
- Structured data — Schema.org markup that helps AI
- Authority signals — Backlinks and citations that AI trusts
- Technical factors — Site speed, crawlability, accessibility
- Brand presence — How often you're mentioned online